Case Studies

Website Content

From Invisible to In-Demand: A Consulting Firm’s Website Overhaul

A boutique consulting services firm had a website that looked the part but said nothing meaningful. Buried in corporate speak, their pages failed to communicate what made them different — or why a client should pick up the phone. They needed a complete rewrite, every single page, from the ground up.

3× Faster

Time-to-hire after launch

40% More

Qualified inbound enquiries

The Challenge

The firm’s previous website read like a brochure written by a committee — technically accurate but completely devoid of personality or persuasion. Pages were dense with jargon, there was no clear value proposition, and the calls to action were almost apologetic. Potential clients were landing on the site and leaving without making contact. They needed content that would do the selling for them.

My Approach

Before writing a single word, I spent time understanding the firm’s real differentiators — not what they thought made them special, but what their best clients actually valued. Through conversations with key stakeholders, I identified three core themes: deep sector expertise, genuine partnership, and speed of impact. I built a messaging framework around these and used it as the foundation for every page, structuring content to serve both the C-suite decision-maker skim-reading on a phone and the procurement team doing due diligence on a desktop.

Results

Within 60 days of the new site going live, the firm reported a 40% increase in qualified inbound enquiries. The quality of candidates applying for open roles improved dramatically, and their average time-to-hire dropped threefold. The leadership team noted the website was now actively working as a business development tool rather than just a digital business card.

Content Strategy & Execution

Building Authority from Scratch for a Fractional C-Suite Firm

A firm offering fractional CEO, CFO, and CTO services had deep expertise but almost no content presence. Their website was underperforming, their LinkedIn profiles were barebones, and they had no blog. I came on board to build the entire content engine — strategy, website, LinkedIn, and blog — from zero.

218%

LinkedIn views in 90 days

Top 3

Google ranking, 2 keywords

The Challenge

The fractional leadership space is crowded, and standing out requires more than listing services — it requires a point of view. The founders were brilliant operators but had never thought about content as a growth lever. Their website used the same generic language as every competitor, their LinkedIn profiles read like outdated CVs, and without a blog they had no way to capture organic traffic. The challenge was helping them find and articulate a distinctive voice in a noisy market.

My Approach

I started with a competitive analysis and a deep-dive session with the founding team to uncover their genuine perspectives on leadership and business transformation. From this I developed a content strategy built around three pillars: practical leadership insight, myth-busting around fractional models, and real-world case narratives. The website was rewritten to lead with outcomes rather than services. LinkedIn profiles were overhauled with keyword-optimised headlines and rich About sections. A monthly blog calendar was established, each post designed to rank for a specific search term while being genuinely useful to scaling SMEs.

Results

LinkedIn profile views across the founding team increased by 218% within 90 days. Two blog posts reached the top three Google positions for their target keywords within four months. Website session duration increased by 65%. Most significantly, the firm reported that inbound enquiries began referencing specific blog posts and LinkedIn content — proof that the content was driving trust before the first conversation even happened.

Academic Writing

Research Paper on ADHD for a Bloomington University Student

A postgraduate student at Bloomington University needed support developing a research paper on ADHD — a nuanced subject requiring both scientific rigour and clear academic writing. The brief called for well-structured arguments, credible source integration, and writing that met university-level standards without losing the student’s own voice.

A Grade

Received on submission

6,000+

Words, research-backed

The Challenge

ADHD is a subject with significant nuance — a body of research that continues to evolve, ongoing debates around diagnosis criteria, and a cultural conversation that doesn’t always reflect clinical reality. The student had a strong perspective but was struggling to translate their ideas into the structured, evidence-anchored format that academic writing demands. The paper needed to demonstrate original thinking, engage critically with existing literature, and be written in a voice that was clearly the student’s own.

My Approach

I began by working through the student’s own notes and draft sections to understand their argument and where they wanted to take the paper. Rather than starting from scratch, I helped them build on what they had — strengthening the structure, sharpening the thesis, and identifying gaps in the evidence base. I researched peer-reviewed literature to support each key claim and helped the student integrate sources using the required citation style. The process was collaborative throughout: I drafted, they reviewed and shaped, and the final paper reflected their genuine understanding of the subject.

Results

The student submitted the paper with confidence and received an A grade. Their supervisor noted the paper’s strong use of evidence and the clarity of its central argument. Beyond the grade, the student reported that the process had helped them understand how to structure an academic argument more effectively — a skill they carried into subsequent coursework.

Translation

Telugu–English Translation Across Fiction and Government Documents

Translation work spanning two very different worlds: literary fiction, where every word carries emotional weight, and government documentation, where precision and legal accuracy are non-negotiable. Both required fluency not just in Telugu and English, but in the conventions and expectations of each genre.

2 Genres

Fiction & government documents

Zero Errors

All docs accepted first submission

The Challenge

Fiction and government documents sit at opposite ends of the translation spectrum. In literary work, the challenge is preserving voice, tone, cultural texture, and the emotional undertow of the original text — a word-for-word translation produces something technically accurate but emotionally flat. Government documents demand absolute precision: terminology must be consistent, legal language rendered exactly, with no room for creative interpretation. Managing both types simultaneously required the ability to switch between very different translation modes.

My Approach

For fiction, I adopted a transcreation mindset — prioritising the reader’s experience in English over a literal rendering of the Telugu, making deliberate choices about idiom, imagery, and rhythm, and occasionally adapting cultural references that would be opaque to an English-speaking audience. For government documents, I applied a different discipline: building a glossary of approved terminology at the outset, cross-referencing against existing official translations, and flagging any ambiguous passages for clarification before proceeding.

Results

All government documents were accepted by the relevant authorities on first submission, with no requests for revision or clarification. The fiction translations received positive feedback from both the original authors and early readers, with several commenting that the English versions felt authentic rather than translated. The best translations are invisible — the reader should never feel they are reading a second-hand version of something.

Portfolio

Writing Samples

Whitepaper

Why Payment Aggregators Matter in Modern Loan Origination Systems

A technical whitepaper for InfoVision exploring how embedding payment aggregators into loan origination systems eliminates bottlenecks, enables automation, and delivers real-time visibility across the lending lifecycle.

View Sample

Blog / SEO

How Agentic AI Is Transforming Modern Banking

A long-form blog for InfoVision examining how agentic AI is reshaping fraud detection, loan approvals, and risk management in financial institutions — backed by industry data and real-world impact figures.

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Article

When AI Met B2B Social Media Marketing and Sparks Flew

A research-backed article exploring how AI tools — from buyer persona modelling and predictive analytics to chatbots and facial recognition — are transforming B2B social media marketing strategy.

PDF — Available on Request

Opinion Piece

Citizen Journalism: Of Traumatised Children, Media Heckling and Unprofessional Journalists

A published opinion piece on NewsMeter examining the ethics of media coverage involving traumatised children, and calling out the growing culture of intrusive, consent-free citizen journalism.

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Case Study

World’s Leading Education Company Modernizes Legacy LMS with Happiest Minds

A B2B case study written for Happiest Minds detailing how their consulting services helped a global education company resolve scalability, architecture, and automation challenges in their legacy learning management system.

PDF — Available on Request

Content Strategy

Hexagon Nutrition — Global Digital Marketing Strategy

A comprehensive content and digital marketing strategy presentation for a global food fortification company, covering region-wise scenarios across Africa, APAC, India, the Middle East, and Europe — with audit findings, user journeys, and a full activity roadmap.

PDF — Available on Request

Website Content

Anagha Softech — Full Website Copy

End-to-end website content for an AI-led IT services and digital transformation company, covering all pages — from homepage messaging and service pages to the about section — with a tone that balances technical credibility with approachability.

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Pitch Deck

Pulasa — OTT Movie Pitch Deck

A cinematic pitch deck for director Harish Menon for a Telugu period thriller set in a zamindari estate. The deck covers logline, synopsis, and richly written character profiles designed to hook a producer from the first slide.

Available on Request

More Coming Soon

More Samples Being Added

This portfolio is continuously updated. More writing samples across different formats and industries will be added shortly. Get in touch to see work relevant to your specific needs.

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